Collective Identity - intro to a question

The media is always controlled by middle-aged white men who mediate everything that is fed to the audience. They select certain pieces of media which is then organised and shown to audience. This then leads the audience to concentrate on certain things and ignore others. The media that is seen by the audience tends to become the dominant ideology - this means that the majority of society accepts whatever is shown to them. Due to the fact that the media is controlled by middle-aged white men, the media is commonly directed at making the youth look bad. The media creates a negative approach to the youth due to the fact that they're fearful of them. Stanley Cohen said that the dominant group in society - in this case the middled-aged white men, worry about the youth changing/taking over society and are therefore seen as a threat. In order to make sure that the youth do not challenge or overtake the dominant group in society,   they represent the youth in a certain way through different types of media i.e. films, music videos or news, etc.